MOTIVATIONAL FACTORS OF HALALPRENEURSHIP IN PENETRATING HALAL INDUSTRY

Halalpreneurship concept is based on Islamic law for individuals conducting entrepreneurial activities in the global halal industry. Islamic values were integrated to transform the Muslim and non-Muslim entrepreneurs in the Halal industry. This chapter explores motivational factors that support halalpreneurship in the halal industry. Such understanding and knowledge about halalpreneurship will expose the motivational factors in numerous sectors of the global halal industry for the halalpreneurs to penetrate the halal industry. The chapter employs a content analysis methodology by reviewing research papers, books, journals, and articles to strive for the objectives. The findings of this chapter will encourage more entrepreneurs to be as competitive halalpreneurs in the halal industry.